Planet Fitness CEO Colleen Keating on Gen Z and Strength Training
Colleen Keating, chief executive of Planet Fitness, emphasizes the importance of creating a judgment-free zone for young adults, especially Gen Z, as they explore strength training.
Encouraging Gen Z to Get Stronger
Keating believes that gyms should foster an environment where members feel comfortable and confident while working out. This approach is especially vital for Gen Z, who are beginning to take their fitness seriously and want to avoid the intimidation often associated with traditional gyms.
Judgment-Free Zone Philosophy
"We want everyone, especially younger generations, to feel welcome and supported as they start strength training," Keating shares. "It's about building not only physical strength but also self-assurance in a positive atmosphere."
- Focus on inclusivity and support
- Offer accessible equipment for all fitness levels
- Encourage workouts free of judgment or competition
Planet Fitness's mission revolves around making fitness approachable and enjoyable, helping Gen Z develop lifelong healthy habits.
